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Nickname: eeLife     Articles(44)     Visits(24823)     Comments(9)     Votes(38)     RSS
eeLife is about the engineering life, project challenges, engineering humour, community connections, career aspirations,... all that makes engineers tick.
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Posted: 08:34:50 PM, 30/09/2014
With less investment money available in the semiconductor industry these days, startups have abandoned some of the tried and true elements of marketing used to create widespread awareness and build visibility. Instead, they’re focused on engineering and sales. Marketing the company is viewed......

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Posted: 04:50:03 PM, 16/09/2014
Picking up where I left off in these test capacity management chronicles, I am reminded of a season of significant growth in semiconductor test outsourcing followed by a tightening of test capacity management strategies after the dot-com bubble had burst. Still at Teradyne during that time, I prim......

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Posted: 07:07:53 PM, 10/09/2014
In this blog, let's zero in on sales, the critical measure of success and staying power for any company. For a company to grow and thrive, it needs to create a repeatable sales process. This means a template for a successful customer engagement can be described and taught to new sales team mem......

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Posted: 03:46:57 PM, 01/08/2014
The CEO spot in a company, especially a startup, can be a lonely one. For this reason, I strongly advocate having a mentor. Finding the right mentor, however, may be more important than having one. In this blog I talk about how to recruit a mentor, what qualities to look for, and touch briefly on ......

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Posted: 07:33:23 PM, 10/07/2014
Accuracy and precision are of prime importance to engineers. You are designing and solving critical applications to ensure the highest product quality, system safety, and performance. You are solving complex calculations to ensure the greatest likelihood of success. There’s little room for g......

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Posted: 12:48:26 PM, 26/06/2014
Here's a story about peas -- more specifically, canned baby peas. While working for a semiconductor company in the 1970s, I had the opportunity to support a customer who developed industrial control systems for automating processing plants. He had a problem with one of our single-board compute......

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Posted: 09:43:44 PM, 25/06/2014
You have probably seen our own inscrutable Max Maxfield's recent blog on iPod/iPad/iPhone headphone output. He started by explaining some fairly fundamental analog concepts.   I emailed Max asking why he'd started off at such a simple level. He replied that, over time, he's come......

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Posted: 03:48:06 PM, 20/06/2014
In Part 1, I left off by discussing the industry shift to proactively managing tester configurations. I'm sure my story triggered memories of a similar season at your company when a more global assessment of your test configurations and capacity became essential to your survival. If so, how di......

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Posted: 09:04:35 PM, 05/06/2014
Water flow is usually used to explain basic electronics in the form of analogies. In this blog, after learning the hard way, I will attempt to explain basic water flow in terms of electronics.   It started one morning with a wet carpet just outside the laundry room and the water heater......

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Posted: 05:35:06 PM, 03/06/2014
Have you thought of being a consultant but then wonder "How do I start? How do I get clients? How much should I charge?"   Stick around here, and in this series I will share advice and lessons learned in my 30+ years as a consulting engineer (with the battle scars to show for it)......

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