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Nickname: eeLife     Articles(47)     Visits(29066)     Comments(9)     Votes(38)     RSS
eeLife is about the engineering life, project challenges, engineering humour, community connections, career aspirations,... all that makes engineers tick.
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Posted: 06:57:11 PM, 10/12/2014
I recently wrote a review for a new electronic CAD package named Upverter for a Canadian magazine. This product is a paradigm shift away from classical CAD packages in that it is entirely web-based. There are no upfront costs or annual maintenance charges -- just a simple monthly fee. Several othe......

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Posted: 07:19:38 PM, 02/12/2014
In companies I have been to, engineers are typically given both a desk and a workbench. The desk is where plan design and non-technical overhead is performed. It is the realm of, and symbolizes, theoretical activity. The bench is where prototypes are built and made to work -- the symbol of experim......

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Posted: 08:39:01 PM, 01/10/2013
To ensure that I remain current and up-to-date throughout my career as a Chartered Engineer (the UK equivalent of a Professional Engineer), I am required to continue my professional development each year. While the peer review by my professional institution—the Institute of Engineering and......

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Posted: 02:36:00 PM, 14/12/2013
My father and I jokingly share that the main reason for divorce in the US has to be putting up the Christmas tree (specifically, stringing lights). Each year it is about the most painful four hours of my life. It only takes about two hours to string all the lights on our nine-foot tree, but I in......

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Posted: 09:43:44 PM, 25/06/2014
You have probably seen our own inscrutable Max Maxfield's recent blog on iPod/iPad/iPhone headphone output. He started by explaining some fairly fundamental analog concepts.   I emailed Max asking why he'd started off at such a simple level. He replied that, over time, he's come......

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Posted: 03:10:33 PM, 07/11/2014
The key point I want to make with this blog post is that the sales channel is a living organism. It needs to be adapted and changed as a company evolves, and that’s how entrepreneurs should view it. It’s likely, too, that the sales organization will undergo several changes, and some of......

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Posted: 08:34:50 PM, 30/09/2014
With less investment money available in the semiconductor industry these days, startups have abandoned some of the tried and true elements of marketing used to create widespread awareness and build visibility. Instead, they’re focused on engineering and sales. Marketing the company is viewed......

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Posted: 04:50:03 PM, 16/09/2014
Picking up where I left off in these test capacity management chronicles, I am reminded of a season of significant growth in semiconductor test outsourcing followed by a tightening of test capacity management strategies after the dot-com bubble had burst. Still at Teradyne during that time, I prim......

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Posted: 07:07:53 PM, 10/09/2014
In this blog, let's zero in on sales, the critical measure of success and staying power for any company. For a company to grow and thrive, it needs to create a repeatable sales process. This means a template for a successful customer engagement can be described and taught to new sales team mem......

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Posted: 03:46:57 PM, 01/08/2014
The CEO spot in a company, especially a startup, can be a lonely one. For this reason, I strongly advocate having a mentor. Finding the right mentor, however, may be more important than having one. In this blog I talk about how to recruit a mentor, what qualities to look for, and touch briefly on ......

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