During a recent industry analyst briefing from Freescale Semiconductor there was some discussion about the analog ASSP business, a market strapped with the reputation of having “low margins”, a branding somewhat correctly earned due to the highly competitive nature of both the wireless and consumer segments. Players in this market for analog include well known names such as STMicroelectronics, Infineon Technologies, Texas Instruments, NXP Semiconductors, and Freescale Semiconductor. ASSPs are highly integrated ICs that provide designers with a solution that would take mul......