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Study: Consumers want intelligent, connected hybrid cars
Posted: Aug 15, 2008 4:24 PM

The IBM Automotive 2020 Study, based on collaboration with 125 automotive industry leaders, reported...[ View complete article ]


Message: Study: Consumers want intelligent, connected hybrid cars Post time: Aug 15, 2008 4:24 PM
 

Author: GracieValena

Level: Interns

Points: 140

The IBM Automotive 2020 Study, based on collaboration with 125 automotive industry leaders, reported an industry grappling with significant change driven by increasingly sophisticated consumers.
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( 1 ) Reply:Study: Consumers want intelligent, connected hybrid cars Post time: Aug 15, 2008 4:24 PM
 

Author: GracieValena

Level: Interns

Points: 140

"Consumers are demanding more information and entertainment from their vehicles, as well as increased safety, economy, and environmental responsibility." Whatever happened to falling in love with a car just because it is beautiful to behold? Desiring it for the sheer pride of ownership? And wanting it for the simple pleasure of driving?
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