Companies in Asia are allowing enterprise mobility opportunities slip away too easily, research firm IDC warns. Too few have been successful leveraging enterprise mobility solutions to drive tangible business benefits even though the industry is one of Asia/Pacific's (Excluding Japan) (APeJ) fastest-growing markets.
 
The APeJ addressable market for enterprise mobility, which includes applications, devices, security, middleware, and professional services, is expected to grow from $1.4 billion in 2013 to $2.3 billion by 2017. However, the harsh reality for many Asia/Pacific organizations is the severe lack of understanding, expertise, and foresight to truly unlock its true value.
 
The reason many companies and countries are stuck in early phases of mobility does not always have to do with technical limitations," says Ian Song, Research Manager with IDC AP's Mobility team. He observes that more often than not, addressing mobility is reactionary out of necessity rather than a structured approach based on long term strategy and security.

"Our research shows that countries that are more advanced on our maturity model are usually more strategically minded. In Singapore, for example, we've found that over 60% of respondents are adopting mobility strategically, and integrating mobility into their business processes." Song recognizes that there are industry verticals in every country that are at a more mature level than others.